Notice the how the button replaces the O.Īnne Edgar is a media relations firm focusing on visual and cultural arts. Check out our examples below.įind out how we transformed this eco-friendly handbag line by creating an identity that combines upper and lower case letters, along with unique materials, to reinforce a message.ĭiscover how we branded the second largest fashion organization in NYC, by employing graphic substitution. At MSLK, we are always looking for opportunities to manipulate and combine letterforms or weave graphic elements within a wordmark to make it truly memorable. Wordmarks are great for small companies, short names and/or distinctive names. Your Budget | How much money do you have to invest in promoting your identity so that people really remember it? Your Size | Are you small or large? Are you a conglomerate of two or more companies?ģ. Your Name | Is it distinctive? How long or short is it?Ģ. So which approach is right for you? Well, you should be thinking about your organization in terms of three basic characteristics:ġ. Read more to find out what is appropriate for your organization. This is not simply a matter of preference, but there are circumstances when it is better to use one kind versus the other. More often that not, MSLK creates typographic wordmarks rather than symbols for our clients. Think of Apple’s ubiquitous bitten apple (a symbol) or IBM’s striped blocky letters (a wordmark). ![]() A logo is the single defining image of an organization that you see on every piece of branded material. We’re asked all the time to create logos for organizations.
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